As the Beta Angel Project has reached the end of its first full year of existence, I wanted to reflect back on a few quantitative and qualitative observations from the previous year, as well as some strategic insights.


Strategic Insights

  • The climbing community crosses borders easily, and Beta Angel is excited to take advantage of this fact through a growing number of international collaborations.
  • A majority (53%) of the Beta Angel’s readers come from three websites: Facebook (27%), Rock & Ice Magazine (13%), and Reddit (13%).
  • Beta Angel’s readers are very international: climbers from 91 different countries visited the website during 2018.
  • Eric Hörst, a gentleman whose opinion I value, has recommended I focus my attentions. So I’m in the process of reducing the 32 Beta Angel projects down to a more manageable number.

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